Contemporary marketing /
Boone, Louis E.
Contemporary marketing / by Louis E. Boone, David L. Kurtz. - Chicago, Ill. : The Dryden Press, c1999. - xvii, 742, I-32 p. : ill. - The Dryden Press Series in Marketing. .
Includes indexes.
The contemporary marketing environment--Marketing planning, information, and segmentation--Buyer behavior and relationship marketing.
003022313X
Marketing.
Contemporary marketing / by Louis E. Boone, David L. Kurtz. - Chicago, Ill. : The Dryden Press, c1999. - xvii, 742, I-32 p. : ill. - The Dryden Press Series in Marketing. .
Includes indexes.
The contemporary marketing environment--Marketing planning, information, and segmentation--Buyer behavior and relationship marketing.
003022313X
Marketing.