Նորմալ դիտում MARC դիտում ISBD Դիտում

The new products handbook / edited by Larry Wizenberg. - Homewood, Ill. : Dow Jones-Irwin, 1986. - x, 337 p.

Includes index. Contents : Planning for new product development--Marketing issues.

ISBN: 0870945203

Subjects--Topical Terms:
New products.
New products--Management.
Product management.