Marketing /
Marketing /
by Eric N. Berkowitz ... [et al.].
- 4th ed.
- Burr Ridge, Ill. : Irwin, 1994.
- xxviii, 787 p., ill.
- The Irwin Series in Marketing. .
Includes bibliographical references and indexes.
0256132216
Marketing.
Includes bibliographical references and indexes.
0256132216
Marketing.