Contemporary advertising /
Arens, William F.
Contemporary advertising / by William F. Arens, Courtland L. Bovee ; with the editorial collaboration of Jack J. Whidden. - 5th ed. - Burr Ridge, Ill. : Irwin, 1994. - xxx, 573 p., I-20. : ill. - The Irwin Series in Marketing. .
Includes bibliographical references and index.
025613412X
Advertising.
Contemporary advertising / by William F. Arens, Courtland L. Bovee ; with the editorial collaboration of Jack J. Whidden. - 5th ed. - Burr Ridge, Ill. : Irwin, 1994. - xxx, 573 p., I-20. : ill. - The Irwin Series in Marketing. .
Includes bibliographical references and index.
025613412X
Advertising.