Strategic marketing problems :
Kerin, Roger A.
Strategic marketing problems : cases and comments / by Roger A. Kerin, Robert A. Peterson. - 2nd ed. - Boston, Mass. : Allyn and Bacon, 1981. - xiii, 577 p.
0205073298
Marketing--Case studies.
Marketing--Decision making.
Marketing management.
Strategic marketing problems : cases and comments / by Roger A. Kerin, Robert A. Peterson. - 2nd ed. - Boston, Mass. : Allyn and Bacon, 1981. - xiii, 577 p.
0205073298
Marketing--Case studies.
Marketing--Decision making.
Marketing management.