Marketing management :
Kotler, Philip.
Marketing management : Analysis, planning, implementation, and control / by Philip Kotler. - 7th ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1991. - xxvi, 756 p.
Includes bibliographical references and index.
0135524806
Marketing--Management.
Marketing management : Analysis, planning, implementation, and control / by Philip Kotler. - 7th ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1991. - xxvi, 756 p.
Includes bibliographical references and index.
0135524806
Marketing--Management.