Marketing management :
Hughes, G. David.
Marketing management : a planning approach / by G. David Hughes. - Reading, Mass. : Addison-Wesley, 1978. - xxviii, 576 p. : ill.
Includes index.
0201030578
Marketing management.
Marketing.
Marketing management : a planning approach / by G. David Hughes. - Reading, Mass. : Addison-Wesley, 1978. - xxviii, 576 p. : ill.
Includes index.
0201030578
Marketing management.
Marketing.