Marketing models :
Marketing models : behavioral science applications /
edited by Ralph L. Day, Thomas E. Ness.
- Scranton, Pa. : Intext Publishers, 1971.
- xi, 556 p.
- The Intext Series in Marketing. .
Includes index.
0700223185
Marketing.
Behavioral science applications.
Includes index.
0700223185
Marketing.
Behavioral science applications.