Market segmentation :
Market segmentation : concepts and applications /
edited by James F. Engel, Henry F. Fiorillo, Murray A. Cayley.
- New York, N.Y. : Holt, Rinehart and Winston, 1972.
- xiii, 486 p.
- Marketing Series. .
Includes bibliographical references and index.
0030880823
Marketing.
Includes bibliographical references and index.
0030880823
Marketing.