International marketing /
Cateora, Philip R.
International marketing / by Philip R. Cateora. - 6th ed. - Homewood, Ill. : Irwin, 1987. - xvii, 839 p. - The Irwin series in marketing. .
Includes bibliography and index.
0256036403
Export marketing.
International business enterprises.
International marketing / by Philip R. Cateora. - 6th ed. - Homewood, Ill. : Irwin, 1987. - xvii, 839 p. - The Irwin series in marketing. .
Includes bibliography and index.
0256036403
Export marketing.
International business enterprises.