Instructor's manual for strategic marketing problems :
Kerin, Roger A.
Instructor's manual for strategic marketing problems : cases and comments / by Roger A. Kerin, Robert A. Peterson. - 5th ed. - Boston, Mass. : Allyn and Bacon, 1990. - v, 533 p.
Includes bibliographical references.
0205121306
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
Instructor's manual for strategic marketing problems : cases and comments / by Roger A. Kerin, Robert A. Peterson. - 5th ed. - Boston, Mass. : Allyn and Bacon, 1990. - v, 533 p.
Includes bibliographical references.
0205121306
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.