The essence of consumer behaviuor /
Blythe, Jim.
The essence of consumer behaviuor / by Jim Blythe. - Englewood Cliffs, N.J. : Prentice-Hall, 1997. - x, 206 p. - Prentice Hall Essence of Management Series. .
Includes index.
0135731224
Marketing research.
Consumer behavior.
The essence of consumer behaviuor / by Jim Blythe. - Englewood Cliffs, N.J. : Prentice-Hall, 1997. - x, 206 p. - Prentice Hall Essence of Management Series. .
Includes index.
0135731224
Marketing research.
Consumer behavior.