Managing new products : the power innovation :
Kuczmarski, Thomas.
Managing new products : the power innovation : instructor's manual / by Thomas Kuczmarski. - 2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1992. - v, 109 p.
0135446775
New products.
Product management.
Marketing.
Managing new products : the power innovation : instructor's manual / by Thomas Kuczmarski. - 2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1992. - v, 109 p.
0135446775
New products.
Product management.
Marketing.