Global marketing management :
Toyne, Brian.
Global marketing management : a strategic perspective / by Brian Toyne, Peter C. P. Walters. - Boston, Mass. : Allyn and Bacon, 1989. - xv, 747 p.
Includes index.
0205118291
Export marketing--Management.
International business enterprises--Management.
Global marketing management : a strategic perspective / by Brian Toyne, Peter C. P. Walters. - Boston, Mass. : Allyn and Bacon, 1989. - xv, 747 p.
Includes index.
0205118291
Export marketing--Management.
International business enterprises--Management.