Basic marketing research /
Churchill, Gilbert A.
Basic marketing research / by Gilbert A. Churchill. - 3rd ed. - Chicago, Ill. : The Dryden Press, 1996. - xvii, 863 p. : ill.
Includes index.
0030983673
Marketing research.
Basic marketing research / by Gilbert A. Churchill. - 3rd ed. - Chicago, Ill. : The Dryden Press, 1996. - xvii, 863 p. : ill.
Includes index.
0030983673
Marketing research.