Consumer behavior /
Mowen, John C.
Consumer behavior / by John C. Mowen, Michael Minor. - 5th ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1998. - xxi, 696 p. : ill.
Included bibliographical references and index.
0137371152
Consumer behavior.
Consumers--United States.
Consumer behavior / by John C. Mowen, Michael Minor. - 5th ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1998. - xxi, 696 p. : ill.
Included bibliographical references and index.
0137371152
Consumer behavior.
Consumers--United States.