The practice of marketing management :
Cohen, William A.
The practice of marketing management : analysis, planning, and implementation / by William A. Cohen. - New York, N.Y. : MacMillan, 1988. - xix, 695 p.
Included index.
0023231505
Marketing--Management.
The practice of marketing management : analysis, planning, and implementation / by William A. Cohen. - New York, N.Y. : MacMillan, 1988. - xix, 695 p.
Included index.
0023231505
Marketing--Management.