Marketing : concepts and strategies :
Pride, William M.
Marketing : concepts and strategies : instructor's resource manual / by William M. Pride and O.C. Ferrell. - 8th ed. - Boston, Mass. : Goughton Mifflin Company, 1993. - xiii, 556 p.
0395638860
Marketing.
Marketing : concepts and strategies : instructor's resource manual / by William M. Pride and O.C. Ferrell. - 8th ed. - Boston, Mass. : Goughton Mifflin Company, 1993. - xiii, 556 p.
0395638860
Marketing.