Principles of marketing :
Semenik, Richard J.
Principles of marketing : a global perspective / Richard J. Semenik, Gary J. Bamossy. - Cincinnati, Ohio : South-Western, 1992. - xxii, 626 p.
Includes bibliographical references and index.
0538817143
Marketing--Management.
Principles of marketing : a global perspective / Richard J. Semenik, Gary J. Bamossy. - Cincinnati, Ohio : South-Western, 1992. - xxii, 626 p.
Includes bibliographical references and index.
0538817143
Marketing--Management.