Strategic marketing /
Cravens, David W.
Strategic marketing / David W. Cravens. - 3rd ed. - Homewood, Ill. : Irwin, 1991. - xxvii, 833 p. - The Irwin Series in Marketing. .
Includes index.
0256087938
Marketing--Management.
Marketing--Decision making.
Strategic marketing / David W. Cravens. - 3rd ed. - Homewood, Ill. : Irwin, 1991. - xxvii, 833 p. - The Irwin Series in Marketing. .
Includes index.
0256087938
Marketing--Management.
Marketing--Decision making.