Applying marketing management :
Hauser, John R.
Applying marketing management : four PC simulations / by John R. Hauser. - Palo Alto, Calif. : Scientific Press, 1986. - iv, 31 p. - The Scientific Press Marketing Software Series. .
0894260685
Marketing--Management.
Applying marketing management : four PC simulations / by John R. Hauser. - Palo Alto, Calif. : Scientific Press, 1986. - iv, 31 p. - The Scientific Press Marketing Software Series. .
0894260685
Marketing--Management.