Principles of marketing /
Kotler, Philip.
Principles of marketing / Philip Kotler. - 3rd ed. - Englewood Cliffs, NJ : Prentice-Hall, 1986. - xxiv, 774 p. : ill.
Includes bibliographical references and index.
0137017316
Marketing.
Principles of marketing / Philip Kotler. - 3rd ed. - Englewood Cliffs, NJ : Prentice-Hall, 1986. - xxiv, 774 p. : ill.
Includes bibliographical references and index.
0137017316
Marketing.