Marketing strategy and plans /
Luck, David J.
Marketing strategy and plans / by David J. Luck, O. C. Ferrell, George H. Lucas. - 3rd ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1989. - x, 514 p.
Includes bibliographical references and index
013558719001
Marketing--United States--Management.
Marketing--United States--Management--Case studies.
Marketing strategy and plans / by David J. Luck, O. C. Ferrell, George H. Lucas. - 3rd ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1989. - x, 514 p.
Includes bibliographical references and index
013558719001
Marketing--United States--Management.
Marketing--United States--Management--Case studies.