Services marketing :
Lovelock, Christopher H.
Services marketing : text, cases, & readings / by Christopher H. Lovelock. - Englewood Cliffs, N.J. : Prentice-Hall, 1984. - xiv, 492 p.
0138067864
Professions--Marketing.
Service industries.
Marketing.
Services marketing : text, cases, & readings / by Christopher H. Lovelock. - Englewood Cliffs, N.J. : Prentice-Hall, 1984. - xiv, 492 p.
0138067864
Professions--Marketing.
Service industries.
Marketing.