Principles of marketing /
Kinnear, Thomas C.
Principles of marketing / by Thomas C. Kinnear, Kenneth L. Bernhardt. - 2nd ed. - Glenview, IL : Scott, Foresman & Co., 1986. - xx, 759, A-52 p. : ill.
Includes bibliographical references and index.
0673182134
Marketing.
Principles of marketing / by Thomas C. Kinnear, Kenneth L. Bernhardt. - 2nd ed. - Glenview, IL : Scott, Foresman & Co., 1986. - xx, 759, A-52 p. : ill.
Includes bibliographical references and index.
0673182134
Marketing.