Managing new products :
Kuczmarski, Thomas D.
Managing new products : competing through excellence / Thomas D. Kuczmarski. - Englewood Cliffs, N.J. : Prentice-Hall, 1988. - xv, 304 p.
0135507162
New products.
Product management.
Marketing.
Managing new products : competing through excellence / Thomas D. Kuczmarski. - Englewood Cliffs, N.J. : Prentice-Hall, 1988. - xv, 304 p.
0135507162
New products.
Product management.
Marketing.