Marketing strategy and plans :
Luck, David J.
Marketing strategy and plans : systematic marketing management / David J. Luck, O. C. Ferrell. - Englewood Cliffs, N.J. : Prentice-Hall, 1979. - xv, 474 p. : ill.
0135582547
Marketing--United States--Management.
Marketing--United States--Management--Case studies.
Marketing strategy and plans : systematic marketing management / David J. Luck, O. C. Ferrell. - Englewood Cliffs, N.J. : Prentice-Hall, 1979. - xv, 474 p. : ill.
0135582547
Marketing--United States--Management.
Marketing--United States--Management--Case studies.