Marketing management : knowledge and skills :
Peter, J. Paul.
Marketing management : knowledge and skills : text, analysis, cases, plans / J. Paul Peter, James H. Donnelly. - 3rd ed. - Homewood, Ill. : Irwin, 1992. - xvi, 943 p. : ill.
Includes index.
0256092257
Marketing--Management.
Marketing--Management--Case studies.
Marketing management : knowledge and skills : text, analysis, cases, plans / J. Paul Peter, James H. Donnelly. - 3rd ed. - Homewood, Ill. : Irwin, 1992. - xvi, 943 p. : ill.
Includes index.
0256092257
Marketing--Management.
Marketing--Management--Case studies.