Marketing : decision making :
Marketing : decision making : analytic framework and cases /
by William F. O'Dell ... [et al.].
- 4th ed.
- Cincinnati, Ohio : South-Western, 1988.
- x, 630 p.
Includes index.
0538198214
Marketing.
Marketing--Management--Case studies.
Decision-making.
Includes index.
0538198214
Marketing.
Marketing--Management--Case studies.
Decision-making.