Business marketing management :
Hutt, Michael D.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. - 3rd ed. - Chicago, Ill. : The Dryden Press, 1989. - xxix, 770 p. : ill.
Includes bibliographies and index.
0030205638
Industrial marketing--Management.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. - 3rd ed. - Chicago, Ill. : The Dryden Press, 1989. - xxix, 770 p. : ill.
Includes bibliographies and index.
0030205638
Industrial marketing--Management.