Instuctor's manual to accompany strategic marketing problems :
Kerin, Roger A.
Instuctor's manual to accompany strategic marketing problems : cases and comments / by Roger A. Kerin, Robert A. Peterson. - 2nd ed. - Boston, Mass. : Allyn and Bacon, 1981. - 328 p.
0205073301
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.
Instuctor's manual to accompany strategic marketing problems : cases and comments / by Roger A. Kerin, Robert A. Peterson. - 2nd ed. - Boston, Mass. : Allyn and Bacon, 1981. - 328 p.
0205073301
Marketing--Decision making--Case studies.
Marketing--Management--Case studies.