European marketing :
Halliburton, Chris.
European marketing : readings and cases / by Chris Halliburton, Reinhard Hunerberg. - Reading, Mass. : Addison-Wesley, 1993. - xvii, 489 p.
020163189X
Marketing--Case studies.
European marketing : readings and cases / by Chris Halliburton, Reinhard Hunerberg. - Reading, Mass. : Addison-Wesley, 1993. - xvii, 489 p.
020163189X
Marketing--Case studies.