Cases in direct marketing /
Brown, Herbert E.
Cases in direct marketing / by Herbert E. Brown, Paula M. Saunders, Bruce Buskirk. - 2nd ed. - Lincolnwood, Ill. : NTC Business Books, 1996. - ix, 157 p.
0844233218
Export marketing.
Marketing--Case studies.
Advertising--Direct--Mail.
Internet advertising.
Cases in direct marketing / by Herbert E. Brown, Paula M. Saunders, Bruce Buskirk. - 2nd ed. - Lincolnwood, Ill. : NTC Business Books, 1996. - ix, 157 p.
0844233218
Export marketing.
Marketing--Case studies.
Advertising--Direct--Mail.
Internet advertising.