International and global marketing :
Meloan, Taylor W.
International and global marketing : consepts and cases / by Taylor W. Meloan, John L. Graham. - 2nd ed. - Homewood, Ill. : Irwin, 1998. - xvi, 439 p.
Includes bibliographical references.
The environment of international and global marketing--International and global marketing strategies.
0256218943
Export marketing.
Export marketing--Case studies.
International and global marketing : consepts and cases / by Taylor W. Meloan, John L. Graham. - 2nd ed. - Homewood, Ill. : Irwin, 1998. - xvi, 439 p.
Includes bibliographical references.
The environment of international and global marketing--International and global marketing strategies.
0256218943
Export marketing.
Export marketing--Case studies.