The complete database marketer :
Hughes, Arthur M.
The complete database marketer : second-generation strategies and techniques for tapping the power of your customer database / by Arthur M. Hughes. - 2nd ed. - New York, N.Y. : McGraw-Hill, 1996. - ix, 610 p.
Includes index.
1557388938
Database marketing.
The complete database marketer : second-generation strategies and techniques for tapping the power of your customer database / by Arthur M. Hughes. - 2nd ed. - New York, N.Y. : McGraw-Hill, 1996. - ix, 610 p.
Includes index.
1557388938
Database marketing.