Marketing management : knowledge and skills :
Peter, J. Paul.
Marketing management : knowledge and skills : text, analysis, cases, plans / J. Paul Peter. - Plano, Tex. : Business Publications, 1986. - xiii, 730 p.
Includes index.
0256030731
Marketing--Management.
Marketing--Management--Case studies.
Marketing management : knowledge and skills : text, analysis, cases, plans / J. Paul Peter. - Plano, Tex. : Business Publications, 1986. - xiii, 730 p.
Includes index.
0256030731
Marketing--Management.
Marketing--Management--Case studies.