Contemporary marketing :
Boon, Louis E.
Contemporary marketing : instructor's resource manual / Louis E. Boon, David L. Kurtz. - 8th ed. - Chicago, Ill. : The Dryden Press, 1995. - 395 p.
0030039096
Marketing.
Business--Marketing, retailing and salesmanship.
Contemporary marketing : instructor's resource manual / Louis E. Boon, David L. Kurtz. - 8th ed. - Chicago, Ill. : The Dryden Press, 1995. - 395 p.
0030039096
Marketing.
Business--Marketing, retailing and salesmanship.