Contemporary marketing :
Boon, Louis E.
Contemporary marketing : study guide / Louis E. Boon, David L. Kurtz. - 8th ed. - Chicago, Ill. : The Dryden Press, 1995. - 650 p.
Study guide prepared by Thomas S. O'Connor.
0030039134
Marketing.
Business--Marketing, retailing and salesmanship.
Contemporary marketing : study guide / Louis E. Boon, David L. Kurtz. - 8th ed. - Chicago, Ill. : The Dryden Press, 1995. - 650 p.
Study guide prepared by Thomas S. O'Connor.
0030039134
Marketing.
Business--Marketing, retailing and salesmanship.