Manual of tests to accompany marketing management :
McKee, Daryl.
Manual of tests to accompany marketing management : a strategic approach / prepared by Daryl McKee, Mark Johnston. - Homewood, Ill. : Irwin, 1990. - v, 355 p.
Based on : Marketing management : a strategic approach by Harper W. Boyd, Orville C. Walker.
0256085943
Marketing--Management.
Manual of tests to accompany marketing management : a strategic approach / prepared by Daryl McKee, Mark Johnston. - Homewood, Ill. : Irwin, 1990. - v, 355 p.
Based on : Marketing management : a strategic approach by Harper W. Boyd, Orville C. Walker.
0256085943
Marketing--Management.