Global marketing planning /
Jeannet, Jean-Pierre.
Global marketing planning / Jean-Pierre Jeannet, H. David Hennessey. - 3rd ed. - Boston, Mass. : Houghton Mifflin, 1995. - xxv,896 p.
Includes index.
0395710456
Marketing--Management.
Strategic planning.
Global marketing planning / Jean-Pierre Jeannet, H. David Hennessey. - 3rd ed. - Boston, Mass. : Houghton Mifflin, 1995. - xxv,896 p.
Includes index.
0395710456
Marketing--Management.
Strategic planning.