Industrial marketing management :
Hutt, Michael D.
Industrial marketing management : a strategic view of business markets / Michael D. Hutt, Thomas W. Speh. - 2nd ed. - Chicago, Ill. : The Dryden Press, 1984. - xxiv, 632 p.
Includes bibliographical references and index.
0030693071
Industrial marketing--Management.
Industrial marketing management : a strategic view of business markets / Michael D. Hutt, Thomas W. Speh. - 2nd ed. - Chicago, Ill. : The Dryden Press, 1984. - xxiv, 632 p.
Includes bibliographical references and index.
0030693071
Industrial marketing--Management.