Advertising :
Advertising : its role in modern marketing /
by S. Watson Dunn ... [et al.].
- 7th ed.
- Chicago, Ill. : The Dryden Press, 1990.
- xxix, 605 p. : ill.
Includes bibliographical references and index.
0030307481
Advertising.
Includes bibliographical references and index.
0030307481
Advertising.