New products management /
Crawford, C. Merle.
New products management / by C. Merle Crawford. - 4th ed. - Burr Ridge, Ill. : Irwin, 1994. - xxvii, 495 p. - The Irwin Series in Marketing. .
Includes bibliographical references and index.
0256121524
New products--Management.
New products management / by C. Merle Crawford. - 4th ed. - Burr Ridge, Ill. : Irwin, 1994. - xxvii, 495 p. - The Irwin Series in Marketing. .
Includes bibliographical references and index.
0256121524
New products--Management.