Managing services marketing :
Bateson, John E. G.
Managing services marketing : text and readings / John E. G. Bateson. - Chicago, Ill. : The Dryden Press, 1989. - xv, 591 p.
Includes bibliographies and index.
0030081475
Service industries--Marketing--Management.
Managing services marketing : text and readings / John E. G. Bateson. - Chicago, Ill. : The Dryden Press, 1989. - xv, 591 p.
Includes bibliographies and index.
0030081475
Service industries--Marketing--Management.