Design and marketing of new products /
Urban, Glen L.
Design and marketing of new products / Glen L. Urban, John R. Hauser. - 2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1993. - xxiii, 701 p.
Includes bibliographical references and index.
verso t. p. : revised ed.
0132015676
New products.
Design, Industrial--United States.
Design and marketing of new products / Glen L. Urban, John R. Hauser. - 2nd ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1993. - xxiii, 701 p.
Includes bibliographical references and index.
verso t. p. : revised ed.
0132015676
New products.
Design, Industrial--United States.