Marketing management /
Boyd, Harper W.
Marketing management / Harper W. Boyd, Orville C. Walker. - Homewood, Ill. : Irwin, 1990. - xxix, 892, SI-12 p. : ill.
Includes bibliographical references.
025605827X
Marketing--Management.
Marketing management / Harper W. Boyd, Orville C. Walker. - Homewood, Ill. : Irwin, 1990. - xxix, 892, SI-12 p. : ill.
Includes bibliographical references.
025605827X
Marketing--Management.