Strategic marketing management cases /
Cravens, David W.
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr. - 4th ed. - Burr Ridge, Ill. : Irwin, 1993. - xviii, 900 p. ill. - The Irwin sries in marketing. .
Includes index.
0256105316
Marketing--case studies.
Strategic marketing management cases / David W. Cravens, Charles W. Lamb, Jr. - 4th ed. - Burr Ridge, Ill. : Irwin, 1993. - xviii, 900 p. ill. - The Irwin sries in marketing. .
Includes index.
0256105316
Marketing--case studies.