Marketing management :
Kotler, Philip.
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 9th ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1997. - xxvii, 508 p.
Includes index. Instructor's resource manual and video guide.
0132435284
Marketing--Management.
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - 9th ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1997. - xxvii, 508 p.
Includes index. Instructor's resource manual and video guide.
0132435284
Marketing--Management.