Contemporary advertising /
Bovee, Courtland L.
Contemporary advertising / Courtland L. Bovee, William F. Arens. - 4th ed. - Homewood, Ill. : Irwin, 1992. - xxxi, 718, I-16 p. : ill. - The Irwin series in marketing. .
Includes index. Donated by Farouk Heiba.
025609196X
Advertising.
Contemporary advertising / Courtland L. Bovee, William F. Arens. - 4th ed. - Homewood, Ill. : Irwin, 1992. - xxxi, 718, I-16 p. : ill. - The Irwin series in marketing. .
Includes index. Donated by Farouk Heiba.
025609196X
Advertising.