Cases in marketing management and strategy /
Blackwell, Roger D.
Cases in marketing management and strategy / by Roger D. Blackwell, Wesley J. Johnston, W. Wayne Talarzyk. - Chicago, Ill. : The Dryden Press, 1984. - x, 555 p.
Donated by Farouk Heiba.
0030604095
Marketing--Management--Case studies.
Cases in marketing management and strategy / by Roger D. Blackwell, Wesley J. Johnston, W. Wayne Talarzyk. - Chicago, Ill. : The Dryden Press, 1984. - x, 555 p.
Donated by Farouk Heiba.
0030604095
Marketing--Management--Case studies.